Virtuous eBooks

The Responsive Maturity Model is designed to guide you, step by step, through the stages required to un-silo your data, increase team effectiveness, create personalized connections with each donor, and grow giving at scale.

This book provides a three-step solution for nonprofit fundraisers looking to overcome the growing generosity crisis.

In order to understand exactly what RFM means to your efforts—and how to incorporate it into your responsive fundraising strategies—Virtuous created a comprehensive guide.

This nonprofit CRM checklist for success is designed to help you identify the most important capabilities you’ll need to grow giving in a changing world.

Use Virtuous' Content Mapping Guidebook to get a handle on all your content assets, identify gaps in your digital communication strategy, and plan to make the most of your content at every stage of the donor journey.

Start creating donor personas and mapping your donor journeys with The Donor Journey Guidebook from Virtuous.

Are you getting the most out of your automation? Marketing automation helps you connect with every supporter, sending the right messages to the right people at the right time.

The Responsive Fundraising Playbook provides you with 28 practical opportunities to implement responsive fundraising at your nonprofit right now.

As nonprofits look to grow, it is more critical than ever to understand the motivations of the modern donor and to build hyper-personalized relationships at scale.

Online giving is a critical part of your entire fundraising system. We know more donors are giving more of their gifts online.

The donor journey is each person’s path to evolve from a stranger to a recurring donor to your organization. It’s a complex web of personalized engagements and responses that are repeatable and scalable.