The Responsive Maturity Model is designed to guide you, step by step, through the stages required to un-silo your data, increase team effectiveness, create personalized connections with each donor, and grow giving at scale.
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This book provides a three-step solution for nonprofit fundraisers looking to overcome the growing generosity crisis.
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In order to understand exactly what RFM means to your efforts—and how to incorporate it into your responsive fundraising strategies—Virtuous created a comprehensive guide.
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This nonprofit CRM checklist for success is designed to help you identify the most important capabilities you’ll need to grow giving in a changing world.
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Use Virtuous' Content Mapping Guidebook to get a handle on all your content assets, identify gaps in your digital communication strategy, and plan to make the most of your content at every stage of the donor journey.
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Start creating donor personas and mapping your donor journeys with The Donor Journey Guidebook from Virtuous.
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Are you getting the most out of your automation? Marketing automation helps you connect with every supporter, sending the right messages to the right people at the right time.
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The Responsive Fundraising Playbook provides you with 28 practical opportunities to implement responsive fundraising at your nonprofit right now.
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As nonprofits look to grow, it is more critical than ever to understand the motivations of the modern donor and to build hyper-personalized relationships at scale.
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Online giving is a critical part of your entire fundraising system. We know more donors are giving more of their gifts online.
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The donor journey is each person’s path to evolve from a stranger to a recurring donor to your organization. It’s a complex web of personalized engagements and responses that are repeatable and scalable.