There are countless nonprofits around the world that aren’t reaching their full potential, with a gap widening between what their impact is and what it could be. Trent Dunham believes these organizations are often weighed down by misconceptions about the fundraising process, including donors’ giving habits.
As president of Dunham + Company, a marketing and fundraising company, Trent helps faith-based nonprofits develop and execute a fully integrated fundraising strategy that results in year-over-year growth in donated revenue.
This week, Trent joined host Gabe Cooper on The Responsive Nonprofit Podcast. In this episode, they discuss researched-backed fundraising insights, the latest innovations in giving, and common myths and misconceptions nonprofits have about fundraising that should be re-examined.
“It’s more complex than just raising money,” Trent said. “No matter where you are in the life phase of an organization – whether you’re a start-up or you’ve been around 150 years – there are issues that have to be dealt with in order to be set up for immediate and long-term success.”
Highlights from this episode include:
- The myth that aging donors don’t give online (and the research Trent has to back it up!)
- A common misconception many fundraisers have about Millennial donors – and why outreach to this group should be happening right now
- The importance of storytelling in fundraising, and providing data as evidence of what nonprofits are accomplishing
- The unmistakable impact the social and digital worlds have had on fundraising, and why nonprofit organizations need to catch up to consumer expectations