Image
This week’s episode of The Responsive Nonprofit Podcast is about the art of nonprofit marketing. Host Gabe Cooper welcomes Carly Berna, the Director of Marketing at Jewish Voice, a faith-based organization that provides humanitarian aid and medical care to impoverished Jewish communities and their neighbors in Africa, Asia and Israel.
Gabe and Carly discuss juggling multiple marketing channels, coaching colleagues within an organization through changes in marketing and media, and the increase in digital engagement across platforms. Carly also shares how Jewish Voices analyzes their acquisition channels to address their demographics more successfully.
Highlights from this episode:
- Carly’s shares her experience in creating effective online giving experiences, and which best practices nonprofits should keep in mind to create successful experiences moving forward.
- Changes in the media landscape and the benefits of producing a television show to raise awareness.
- Why it’s imperative for nonprofits to analyze their data sources (and then let the data speak for itself).
- Insights into Jewish Voice’s donor acquisition strategies, and how it’s shifting from broadcast and mail to online (including content marketing and social media).