Dave Raley is the EVP of Analytics, Innovation & Strategy at Masterworks, a full-service marketing agency committed to helping nonprofits inspire new levels of generosity. At Masterworks, Dave leads one of the industry’s strongest teams in analytics, media, and strategy – and the industry’s only experience design team.
This week Dave joined Gabe Cooper to discuss the qualities all top nonprofit leaders have in common, why nonprofits should lead the world in managing data with integrity, and creating a renaissance of innovation in the nonprofit sector.
“We’re very passionate about helping ministries and nonprofits grow and we’ve done that though marketing, fundraising and strategy,” Dave said. “It’s a cool matchup between what I feel called to do and what Masterworks does.”
Additional highlights from this episode include:
- The importance of nonprofits leveraging their history and natural assets
- Why nonprofits should focus on both building and keeping a culture of innovation
- Prioritizing the donor’s giving experience, and understanding the types of connections humans have with causes
- Why branding and design means so much more than aesthetics, and the reasons nonprofits should up their content marketing efforts