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Stephen Boudreau is the co-founder of Ascendio and RaiseDonors, but he is also an incredible leader and creative thinker. He’s spent years helping nonprofits leverage their websites and other technology to get out of survival mode and start to grow in meaningful ways.
Here are the top takeaways from our conversation with Stephen.
- Nonprofits feel resistance when trying to connect the work of different teams and get a comprehensive look at what’s going on. Technology can make that better.
- Nonprofits need to push their teams to continue to learn how to be better. Survival is not thriving. Don’t use the fact that you still have a job as an indication that you’re doing well. Identify the metrics that can measure your progress.
- Three things nonprofit websites tell organizations about their performance are traffic, average donation size and conversion rate.
- Experiment with your nonprofit website. It can tell you immediately what resonates and what isn’t working.