Jenni Chacko of Empart Talks Donor Segmentation and Growing Generosity

This week, we’re highlighting our insightful episode with Jenni Chacko, co-founder of Empart. Jenni tells the funny origin story of Empart and how prioritizing culture has helped them grow despite changing donor priorities. We also hear Jenni’s fundraising strategies, including donor segmentation. Listen to the entire episode below.

To learn more about Jenni, or Empart, check out their website.

Key Takeaways

Highlights from our episode with Jenni include:

1. Someone in your organization needs to focus on maintaining the culture. Knowing who you are and what you stand for helps you grow in the right direction.
2. Empowering partnerships are a two-way street with your donors. Find a way to partner with them and push everyone towards the greater purpose.
3. Set up a donor segmentation model that allows you to speak the right way to each audience and build successful partnerships.
4. Use your nonprofit resources to understand how to pair your donors with the right team members at your organization.
5. Learning about your donors doesn’t have to be complicated. Start basic and grow your donor segmentation strategies over time.